Awwww... it's nice to that Benetton's new CEO Alessandro Benetton sticks to what made the company successful in the first place and shows some balls.
Agency: 72andSunny, Netherlands
Creative Director: Erik Ravelo (Fabrica)
Awwww... it's nice to that Benetton's new CEO Alessandro Benetton sticks to what made the company successful in the first place and shows some balls.
Agency: 72andSunny, Netherlands
Creative Director: Erik Ravelo (Fabrica)
Hmmm... or is there?
When working on the Tommy Hilfiger campaign earlier this year I stumbled over the work of George Lois (born 1931, in the Bronx, NYC). George Lois is an advertising man and was basically the reason why Tommy Hilfiger became successful.
But he was not only doing advertising – and quite good one (a rare occasion) – but also beautiful covers for the Esquire magazine.
This is a documentary about a beautiful, but dying craft, at least in the western world. It was payed by beer maker Stella Artoise, a surprisingly smart move of them.
London based design studio This Is Real Art created seven films for the satellite operator Astra, covering everything you need to know about the operation of a satellite. See here part two.
Generally I don't like watches. But this one hits the spot. It's the child of three Swiss men, Ludwig Oechslin (commission), Paul Gerber (engineering) and Christian Gaffner (design). It's design and mechanics are just beautiful.
Via Swissmiss.
The Jointmaker Pro R2 was engineered by an American company, the blade is Japanese. Looks very efficient, would be a good try for our new production line.
Yet another case of copy-paste. On the left a work called Meet Feet (2001) by US Margot Knight and on the right a still of the Nike commercial (ca. 2008) by Australia's Giuseppe Demaio.
You have to hate Mark Forster after what he did in the last Bond movie (especially after Martin Campbell's brilliant Casiono Royale). But the guys at MK12 did a very good good job on this one.
Tita Milano is a new Milanese advertising agency, founded by our Italian friends Giuseppe Mazza, Emanuele Basso and Sonia Rocchi. They also did the print advertising for Quiero Alas, the clothing label of former copywriter in crime: Elena Carella.
Sometimes it feels just like that. Commercials for the Rolling Stones magazine...
by La Comunidad in Buenos Aires.
Advertising by Ogilvy, Germany.
An Indian man models a Burberry umbrella worth $200.
Sometimes it's so easy. Take a big luxury goods institution. Take some poor, hiv positive, imprisoned, or other ignored people. Combine. Voila, your company dearly cares about the world.
Via NYT.
The studio of Kina Larsson and Jonas Joelsson (former Fabrica member), based in Stockholm. Have a look at their portfolio.
